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Thomas (Tom) Bayer
Gardiner, NY • TEBayerNY@gmail.com • 917.923.2221 • linkedin.com/in/tombayer
PROJECT MANAGEMENT AND CREATIVE PRODUCTION
Dynamic leader with a proven track record in project management, operations, and team building. Skilled in exceeding client expectations, optimizing processes, and fostering effective collaboration. Passionate about creative production with technical expertise in Video, Photo, Post-production, Branding, Digital, Social, VFX, Design, and Motion Graphics.
SKILLS
Project Management • Team Leadership • Creative Execution & Operations • Budget & Resource Allocation • Quality Standards • Process Improvement • Performance Metrics • Production Technology • Project Life Cycle • 360 Marketing Production • Microsoft and Creative Software • Conflict Resolution • Digital & Social Marketing • Integrated Marketing • Project Management Software • Client and Stakeholder Management
CAREER HIGHLIGHTS
Creative Production and Operations for Internal Agencies:
Directed creative production and operations for TV, digital, social, and out-of-home marketing content for internal agencies of Bravo, Oxygen, and Universal Kids Networks.
Achieved up to 60% cost savings through department efficiency improvements, demonstrating strong financial acumen and operational effectiveness.
Managed budgets of up to $22MM, overseeing planning, allocations, forecasting, and payments with meticulous attention to detail and strategic oversight.
Strategic Leadership and Process Optimization:
Spearheaded project management software enhancements and adoption of Project Management Airtable base, showcasing proactive leadership and commitment to innovation.
Implemented efficient workflows, standardized processes, and effective remote work solutions during Covid-19, demonstrating adaptability and resilience in challenging circumstances.
Mentored agile production teams for full 360 campaigns, fostering a culture of continuous improvement and ROI-driven mindset among team members.
Restored Profitability and Client Satisfaction:
Successfully restored profitability to a boutique motion design and visual effects studio, implementing improvements in cost control, efficiencies, and marketing strategies.
Managed and improved client relationships with major organizations including HBO, Showtime, Verizon, and Hewlett Packard, earning acclaim for delivering successful completed projects.
Established an efficient remote workflow and collaborated with partners worldwide, demonstrating global perspective and adaptability to diverse working environments.
PROFESSIONAL EXPERIENCE
Fig.3 Ltd – New York, NY/Gardiner, NY 2007 – Present
Founder: Contract | Freelance |Consultant | Project, Program, Portfolio Management
Led project planning and lifecycle management, consistently exceeding KPIs and maintaining excellent communication with stakeholders.
Successfully built and managed diverse teams, providing operational, technical, and resource support.
Managed budgeting, forecasting, cost controls, and implemented efficiency measures.
Provided oversight for creative and technical aspects, optimizing workflows and ensuring quality assurance.
Managed diverse marketing campaigns, multimedia installations, and network launches.
NBCUniversal – New York, NY 2015 – 2021
Head of Creative Production and Operations – Oxygen and Universal Kids Networks (previously Bravo)
Led production and operations of an internal agency, delivering integrated marketing content across multiple platforms.
Analyzed data to identify efficiencies and implemented performance improvements.
Managed vendor relationships, contracts, and budget negotiations.
Directed creative operations, advocating for technology enhancements and process improvements.
Built and mentored agile production teams, driving ROI of marketing budgets.
One Fine Day – New York, NY 2009 – 2014
Head of Production / Executive Producer
Oversaw core functions of a motion design and visual effects studio, restoring profitability through cost control measures.
Provided technical and creative leadership for experiential projects, ensuring smooth project lifecycles and client satisfaction.
Managed client relationships, resolved conflicts, and delivered successful projects for notable clients.
Established efficient remote workflows and collaborated with partners worldwide.
EDUCATION & CERTIFICATES
B.S., Business Administration: Finance, STATE UNIVERSITY OF NEW YORK
Google Digital Marketing & E-commerce Specialization Certification, COURSERA
Google Project Management Certification, COURSERA
Scrum Master Certification, COURSERA
PORTFOLIO
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