Resume

Thomas (Tom) Bayer

Gardiner, NY •  TEBayerNY@gmail.com • 917.923.2221 • linkedin.com/in/tombayer

CREATIVE OPERATIONS MANAGER — PRODUCTION, CONTENT & BRAND

Creative production and operations specialist with deep, end-to-end command of the craft — from the shoot floor to on-air systems to building the department, the budget, and the team. Has launched networks and fan events, run in-house creative agencies, and delivered branded content across broadcast, digital, and social — and now works hands-on in content, brand, and applied AI. Turns around underperforming operations and cuts costs without sacrificing quality. Hudson Valley–based.

CORE SKILLS

Creative Operations  •  Production Management  •  Project & Program Management  •  Team Leadership  •  Budget & Cost Management  •  Vendor & Freelancer Management  •  Brand & Campaign Delivery  •  Content & Video Production  •  Generative AI & Workflow Automation  •  Reporting & KPIs

PROFESSIONAL EXPERIENCE

Fig.3 Ltd – New York, NY/Gardiner, NY                                                                              2007 – Present

Founder & Creative Operations Consultant

• Produced and led the visual identity for the Vox cable-channel launch, and supervised network redesigns and upfront deliveries for Bravo, VH1, Disney, and Telemundo.

• Supervised post-production for Peloton and Citibank campaigns.

• Run an independent production and operations consultancy contracting with studios and networks — Edisen, Chimney, Nice Shoes, Imaginary Forces, and Psyop — across staffing, project management, budgeting, and delivery.

• Built and operate two independent brands end to end — a content and media site publishing 50+ multimedia pieces with AI-generated video and music, and a print-on-demand apparel brand (WooCommerce/Shopify, Printful); produce content with generative-AI tools and build automation workflows.

• Earlier launches & credits: built the creative department at MTVN’s Logo; freelance VFX on The Wolf of Wall Street and HBO’s Boardwalk Empire.

NBCUniversal – New York, NY                                                                                               2015 – 2021

Creative Operations, Oxygen / Universal Kids / Bravo

• Ran internal creative agency delivering branded marketing content across cable, web, app, and social; managed production budgets and vendor contracts; recruited, trained, and led cross-functional teams.

• Cut production costs up to 60% by building an in-house team in place of external agencies; saved up to 75% of the social production budget and roughly 25% per project through combined shoots.

• Led network relaunches — Sprout into Universal Kids, Oxygen’s shift to true crime — and helped build the Airtable system that replaced the internal promotions platform.

• Launched BravoCon, the network’s flagship fan experience, alongside Bravo’s rebranding campaign.

One Fine Day – New York, NY                                                                                               2009 – 2014

Creative & Business Operations

• Delivered marquee experiential work — the Verizon Powerhouse at Super Bowl XLVII and J&J’s 2010 Shanghai Expo — for clients including HBO, Showtime, Verizon, and HP.

• Restored the company to profitability from a net loss through cost control and process improvement.

• Ran all operations of a motion-design and VFX studio — production, operations, IT, marketing, and accounting; hired teams and vendors; managed budgets and client relations.

EDUCATION & CERTIFICATES

B.S., Finance — State University of New York (New Paltz)

Google Project Management  •  Scrum Master  •  Google Digital Marketing & E-commerce

PORTFOLIO

fig-3.com

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